OUR STORY
WHAT SPARKED KHORAIA?
In 2023, we began visiting Fuerteventura for sport and leisure. During our time there, we discovered Playa del Mejillón, better known as Popcorn Beach because of the unusual shape of the rhodoliths that form its shoreline. When we returned just two years later, we were struck by how much the beach had already changed. Its surface had visibly decreased, affected by the growing number of visitors taking away the rhodoliths that make it so special. That moment became the inspiration for a new product line: jewelry born from travel, nature, and awareness. A meaningful alternative designed to celebrate the beauty of these places while helping to preserve them. As we developed the idea, we thought back to the many souvenir shops, surf shops, and jewelry stores we had visited during our travels across Europe and Asia. We realized that nothing quite like this had ever been offered before. That is why we believe this product can not only help protect the beaches of Fuerteventura, but also become something appreciated in tourist destinations all around the world.
We are a young Italian team with over 10 years of experience in manufacturing, product development, intellectual property registration, and e-commerce.
While studying Economics and Marketing, as well as Engineering and Materials Science, we launched our first brand at the age of 23 in the action camera industry. The brand, called Dreampick is still active today and sells its products worldwide.
Over the past decade we have developed more than 15 unique products while continuously expanding and strengthening our supply and sales network. We are confident we can bring the same success to our new brand, Khoraia.
Although Dreampick and Khoraia operate in different industries, they share the same soul and values: creativity, innovation, transparency, and professionalism.